Digital Marketing
In today’s hyper-connected world, digital marketing is the heartbeat of every successful business. It’s the engine that powers online visibility, shapes brand stories, and drives customer engagement.
At Divine Tech Skills, our Digital Marketing training empowers you with essential skills, up-to-date strategies, and deep knowledge to promote brands effectively in the digital space. You’ll gain expertise across key areas like Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising, Email Marketing, Content Marketing, and Analytics—equipping you to create impactful campaigns and maximize online reach.
Module 1: Search Engine Marketing
Lesson 1: SEM & PPC Basics
- What is SEM & PPC
- Role in Digital Marketing
Lesson 2: Google Ads
- Account Setup
- Keyword Planning
- Ad Creation & Formats
- Ad Extensions
Lesson 3: Campaign Management
- Bidding & Ad Rank
- Quality Score
- Performance Optimization
Lesson 4: PPC Platforms
- Bing Ads
- PPC on Facebook, Instagram & LinkedIn
Module 2: Mastering Social Media Marketing (SMM) for Brand Growth
- Lesson 1: Overview of major platforms & tailored strategies (FB, IG, X, LinkedIn, YouTube, Pinterest)
- Lesson 2: Strategy basics – goals, audience, competitors & content planning
- Lesson 3: Content creation using tools (Canva, Spark) & scheduling (Hootsuite, Buffer)
- Lesson 4: Track performance via KPIs, analytics tools & reports
- Lesson 5: Paid ads, targeting, retargeting, budgeting & ad optimization
Module 3: Email Marketing
Lesson 1: Growing Your Email List
- Strategies to build lists
- Using opt-in forms & landing pages
Lesson 2: Planning Campaigns
- Types of email campaigns
- Setting goals & strategy
Lesson 3: Design & Copy
- Crafting email designs
- Writing compelling copy
Lesson 4: Automation
- Workflow automation
- Drip campaign creation
Lesson 5: Analytics & Optimization
- Key metrics & A/B testing
- Boosting performance
Module 4: Content Marketing
Lesson 1: Content Strategy
- Setting Goals, Audience Research, Planning & Calendar
Lesson 2: Blogging
- Best Practices, SEO, Promotion
Lesson 3: Video Marketing
- Creating Engaging Videos, Video SEO, YouTube
Lesson 4: Visual Content
- Designing Infographics, Enhancing with Visuals
Lesson 5: Content Distribution
- Sharing on Platforms, Social Media, Guest Posting
Module 5: Influencer Marketing
Lesson 1: Identifying Influencers
- Finding the Right Influencers
- Tools for Research
Lesson 2: Outreach and Collaboration
- Approaching Influencers
- Building Relationships
- Creating Content
Lesson 3: Measurement and ROI
- Tracking Campaigns
- Measuring Impact and ROI
Module 6: Analyzing and Interpreting Data
Lesson 1: Google Analytics (GA4)
- Setting up GA4
- Key metrics and reports
- Gaining insights with GA4
Lesson 2: Social Media Analytics
- Analyzing performance
- Using platform tools
Lesson 3: Data Interpretation
- Understanding metrics
- Making data-driven decisions
Lesson 4: A/B Testing
- Setting up A/B tests
- Analyzing and implementing results
Module 7: Final Project
Creating a digital marketing strategy, executing SEO, SEM, SMM, and content tactics, and analyzing campaign performance.
Module 8: Final Exam
Course Feedback, Final Exam, Certification, and Career Support.
- Comprehensive Coverage: Learn SEO, SEM, social media marketing, email marketing, content marketing, and more.
- Hands-on Experience: Practical assignments and real-world case studies.
- Expert Instructors: Learn from industry professionals with proven experience.
- Certification: Earn a valuable certification upon completion.
- Career Opportunities: Access to job support and career guidance.
- Latest Tools and Techniques: Stay up-to-date with the latest digital marketing trends and tools.
- Flexible Learning: Learn at your own pace with online resources and support.
